Reviews

Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand by Kelly McDonald, Kelly McDonald

molly_dettmann's review

3.0

3.5 I appreciate the general tips on creating a customer experience. Even though she goes into different market segments and demographics, she still prefaces it with the fact that there is no one-size-fits-all experience for any particular customer group. Overall, it was a great reminder that we are all different and deserve to treat each other with respect and empathy, no matter what you're trying to sell them.