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5.0

Future of Business is a compilation of work from a diverse group of professional and lay futurologists and future thinkers. Rohit Talwar with the help of others has collected, revised and help make clearer the work of this diverse group. The output volume is unique in that it covers a broad diversity of views and perspectives, different level of domain knowledge, and different ideas about the future.
I participated in the text with a chapter on The Future of Advertising in which I describe how I see the balance between personal privacy and the opportunity deriving from the exploitation of it balancing in a not too distant future. Basically, you will need to trust your digital personal assistant for it to be useful to you, and so you will share your personal private information with it only under certain controls.
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