nzagalo's review


A lot of interesting data and studies, but what is missing is a solid and focused idea that supports everything. It is not enough to boast that access to large databases changes everything, that we can make previously impossible readings of reality. This works well for a newspaper article, but it is not enough to launch an area, to present a book that intends to support an entire area, as the author intends to do.

There is a belief with over-confidence and over-easiness in the power of massive data. Of course, I am writing in 2021, and the book came out in 2017, and much has been learned about the power and illusions of so-called big data. But still, to write a book that almost wants to shove an idea down your throat as if it were the holy messiah of sociology is naive. Or else it is just the desire to want to sell books.

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Muitos dados e estudos interessantes, mas falta uma ideia sólida e focada, que sustente tudo. Não basta vir alardear aos 7 ventos que o acesso a grandes bases de dados muda tudo, que podemos fazer leituras da realidade até agora impossíveis. Isso funciona bem para um artigo de jornal, mas não chega para lançar uma área, para apresentar um livro que suporte toda uma área, como pretende o autor fazer.

Existe um excesso de crença, confiança e facilitismo no poder dos dados massivos. Naturalmente que escrevo em 2021, quando o livro saiu em 2017, e muito se aprendeu sobre o poder e as ilusões do chamado big data. Mas ainda assim, escrever um livro que quase nos quer enfiar pela garganta adentro uma ideia como se fosse o santo messias da sociologia, é ingénuo. Ou então é apenas o desejo de querer vender livros.

cpope9's review

4.0

This is like pop nonfiction. It’s like watching a sitcom but much more interesting. Fact after fact of very intriguing myth-busting and truth-uncovering brought about by data science. It’s not substantial enough—and a bit to self-indulgent, I might add—to warrant repeated exploration. But it’s so accessible and interesting that one reading it today can’t help but be enlightened as feel some sense of specialness at understanding and learn on the front of what will be a culture-changing wave of big data science. I also really liked that the author points out that the entire purpose of his work is to take that which was before unmeasurable and make it empirical and objective. He even notes that social sciences (e.g. sociology, psychology, etc.), of which I am a student and a lover, will begin to become less “soft” and more “hard” in that the practices and experiments can go beyond theory and small group and begin to be studied at larger scales with more rigorous statistically and data analysis providing more accurate and needed conclusions. This book is one of many highlighting the beauty and opportunity coming through data science and the points and lessons already learned illustrated this book are entertaining and exciting enough to warrant four stars.

Very interesting and eye opening! Hard read. Too much information at one time hard to stay focused.

cookie_nugget's review

4.0
informative inspiring reflective

jamsfield's review

3.25
informative fast-paced

karinapplesauce's review

3.0

I thought this was interesting, but if internet searches of pornographic terms makes you nervous, this might not be the book for you.

I listened to this on audiobook and the author tried to lighten up the data-heavy content with some humor. I appreciated this, but it probably could have been more successful if he had been the one reading his own audiobook. Instead, it felt like most of his jokes fell flat through the deliver of a near robotic-like narrator who inexplicably pronounced words weird. I wish I had written them down, but the one that I remember was "doppelganger" which I pronounce "dah..." and the narrator pronounce "doe." Is this some regional thing? It was distracting.

Honestly the narrator and lack of engagement really brought this down for me, otherwise it probably would have been a little higher of a rating.
informative fast-paced

random_reader1999's review

4.0
informative inspiring fast-paced

It's a pretty fun book. One who starts this will find loads of interesting data to look and take home. I like how the end goal of the book, apart from the points that is shown, is showcased perfectly. Like the requirement of Big Data in everything related to human. Like someone else on the reviews said. Interesting, but not surprising. I think deep down we all behave like this given a chance. Noiz

zasserr's review

3.0
funny informative lighthearted reflective medium-paced

mollrichards's review

3.0

This book is interesting for the facts and tidbits. I would have appreciated a more thorough explanation of his methodology... eg. the phrases he chose to track on Google - how did he know he hadn’t missed a particularly interesting one out, it seems there were no outliers. They were thought of by him, so therefore supported his points and I would have liked more nuance in the interpretation of the results.
But this book was easy to read and very understandable which is pretty good going for an economics book.