informative slow-paced
kelchup's profile picture

kelchup's review

2.5

I learnt some things from this, but overwhelmingly couldn't get past the narrow perspective of the author bitterly flavouring the entire text.

aniket976's review

4.0

Finally a sociologist used the barrage of data we have nowadays.
A very informative and precise book.
Not a 5 starrer though, I was expecting it to blow my mind (it didn't).

ljohnston931's review

4.0

Fun!

zfeig's review

4.75
challenging informative inspiring fast-paced

I really enjoyed this perspective on how to use big data. Basically the authors are different. Is that big data is valuable because it lets us zoom into smaller data.

The author does a very good job of the value of the data clear but also explain the limitations of data when it becomes too big.

Also this book is full of great anecdotes to tell it parties.

lbris2484's review

3.5
medium-paced

When are we telling the truth? Economists, psychologists, sociologists and other social scientists are always trying to uncover truths about the (human) world. Up to now, they were able to collect data from sources like surveys - these sources are filled out by other humans, like us... and we lie. All the time.
However, there's at least one place - a sort of digital confessional - were we pour our heart and soul, were we place our deepest fears and desires: Google. Seth Stephens-Davidwitz explores the vast world of human behaviour, especially our recent digital footprint, to uncover new insights about our society.
From testing Freudian theories to predicting crime rates with movies, the book is a really fun read, with many quirky examples.

3.5 stars

Fascinating, educational read. Talks about with the development and progression of the digital age, we finally can learn more about the contents of people's thoughts or, in the words of the author "we can finally see through people's lies." A good example the author uses is how all the traditional polls during the 2016 presidential election did not predict the election of Donald Trump, however if people had turned to google searches, they would have been able to predict his victory and this is because people lie ... they lie to their friends, family, strangers, but they are truthful with google. Would definitely recommend as it introduces new data relevant in this modern, technological age on people, their reactions, thoughts, worries and of course, their google searches.

mikec's review

4.0
funny informative medium-paced