yaj's review

5.0

The author's thesis is that people tell the Google search bar truthful, shameful things that they would never reveal to another human being in a survey. He analyzes Google searches and other sources of big data to come up with interesting, often lurid insights about people's hidden nature. I found it fascinating.
funny informative inspiring reflective medium-paced

goooeycheese's review

3.0

Interesting tidbits sprinkled throughout. Thesis is obvious. Good quick easy read. In the vein of Gladwell and Freakonomics.
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ccaedi's review

3.0

Skims the surface of a very big idea without delving too far into the "how" or the "what's next". Some connections seemed a little too simple, so I'm very curious about what experts in the various fields he touched on would do with the data he's assembled (linguistics, education, communications). As it is, this book serves as an academic sampler, with teasers of what could be coming.
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stephsbookreviews's review

4.0

I really enjoyed this book and can definitely see using it in one of my classes. It hits on so many topics regarding data analysis that I talk about in classes like Behavioral Statistics and Research Methods. Definitely recommend this one, especially to anyone interested in science and data.

davidv's review

4.0

Seth is exploring a brave new world of honests dataset and his favorite being Google searches he come sto quite a few surprising conclusions. Inspired by Freakonomics, and bringing it to next level.

agarbarino's review

5.0

Great book! Recommend to EVERYONE. Disheartening at times, but honestly, I expected the data to show things worse off.

hmdarr's review

4.0

"Why does this old woman's advice command such attention and respect in my family? Well, my eighty-eight-year-old grandmother has seen more than everybody else at the table. She's observed more marriages, many that worked and many that didn't. And over the decades, she has cataloged the qualities that make for successful relationships. At that Thanksgiving table, for that question, my grandmother has access to the largest number of data points. My grandmother is Big Data."
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joaoveloso's review

5.0

The author give a very general overview of what big data is capable of, and shows by example with several papers and own research.
The book is written a lightly manner, it isn't dense at all, sometimes even funny!
Thanks a lot for this book, it was great to read!
informative tense medium-paced