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4.08 AVERAGE
4.08 AVERAGE
informative
Honestly, it's pretty refreshing to read a book about Taylor Swift that isn't so much about Taylor Swift the person as it is about Taylor Swift the corporate mastermind. I really liked this take on Taylor's career from the persepctive of marketing and strategy. I love Taylor Swift as a songwriter and musician, but almost equally, I am fascinated by her lore- and brand-building. Over the nearly twenty years of her career she has employed (either intentionally or otherwise) brilliant tactics to engender familiarity and connection between herself and her fans. That may sound cynical, but what I appreciated about this book is that it is interested in how in some instances her marketing success was a byproduct of her true personality and devotion to her fanbase, while in others, the strategy came first. It's not an either/or situation. Taylor herself has expressed her need to be strategic in how she approaches her career, but as outlined in this book, there is always foundational humanity under the strategy. It's kind of fun to learn about different tenents of marketing, audience-building, and brand loyalty through a lens of something that is so approachable for so many people. Whether or not you're familiar with Taylor Swift's career is practically irrelevant.
hopeful
informative
inspiring
fast-paced
informative
inspiring
relaxing
fast-paced
informative
reflective
medium-paced
informative
inspiring
lighthearted
reflective
medium-paced
This was such a fun read! It was made even better by listening to each album after the chapter about it. I knew some the info already but it gave a lot of new insight into the STRATEGY behind some moves.
informative
inspiring
reflective
medium-paced
Content Warnings
Moderate: Bullying, Misogyny, Sexism, Gaslighting
Minor: Cursing
informative
inspiring
reflective
medium-paced
informative
fast-paced
informative
inspiring
reflective
fast-paced
I’m not a huge Swiftie but got into her music more in the recent years…kind of wish we went to Eras Tour at some point. I really enjoyed hearing about her success from an economic/academic standpoint. I will have a slightly different perspective when listening to her music now.