Reviews

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

robthereader's review

Go to review page

4.0

Written as a reflective journal through Thaler’s career, Misbehaving lays out the ascent of behavioral economics with anecdotes and breakthroughs. Thaler and his renegade colleagues are met with opposition to their unorthodox of applying social science principles and research by traditional normative economists who insist markets are dominated by logical axioms. Where Thaler does not necessarily disagree that markets would be best run if they followed these exulted ideas, he does disagree in that they do not accurately reflect how humans, not their theoretical counterparts, Econs, actually make fiscal decisions.

The format of the book details Thaler’s humble starts as a self described lazy graduate student through his chance encounters with expert psychologists who steer his career in the direction of challenging the long accepted tenets of economics through first identifying irregularities that are supposedly irrelevant factors (SIF). This leads to conversing with further experts and then conferences and papers that successfully inject fresh ideas into the status quo.

As a novel economics writer, I did not take interest in Thaler’s long exposes on the quirky characters and stars of economics. In fact, I thought of demoting my rating until the end when he does his best writing in connecting real solutions to real problems with the principles of behavioral economics. His writing does however add to his style and allows the reader to develop further interest if they can get through the first few sections.

All in all, I enjoyed his introductions and clarifications to economics and finance topics. In particular, he does a good job of illustrating prospect theory as sort of the scientific process of economics. His recommendations for opt out retirement plans, preferred drafting and hiring strategies and office layouts all make for simple reminders on what drives human decisions. Having read this book, I look forward to reading his more acclaimed book, Nudge, which I suspect will follow a writing pattern more similar to the end of this novel rather than its beginning.

caputon's review

Go to review page

3.0

Solid, though not as rigorous as I would have liked.

cmhowa03's review against another edition

Go to review page

2.0

This book is more focused on economics than behavior, but an easy read if you are into economics.

sharrypdx's review

Go to review page

5.0

An introduction to Behavioral Economics by one one the people who helped create the discipline. This book accounts the making of Behavioral Economics. Very interesting.

His distinction between “Econs” and “Humans” is insightful. Of course, after many years of my own observation and study, I find it hard to believe that anyone could continue to trust the “invisible hand” theory which relies upon rational agents to make decisions about control of the market. Those theories simply don’t hold up under real conditions.

gswain's review

Go to review page

5.0

Well written, interesting, and easy to understand examples

lakingsdave's review

Go to review page

3.0

Thaler is an economic genius, but he's not the best writer. I loved the subject of this book and learned a bit from it, but it was too long because the author spent so much time talking about his friends and telling stories about stuff that didn't need to be in the book.

il_breee's review

Go to review page

4.0

Voto 8,5

ranahabib's review

Go to review page

5.0

Great book.
I wish I read this before Thinking, Fast and Slow. Thaler’s writing style is so smooth and easy to read. His simplified explanations of economic theory helped me understand everything so much.

I also loved knowing the back story of how behavioural economics became such an emerging subject.

Bravo!

alisonordnung's review

Go to review page

2.0

I do not find economics as interesting as I thought I might.

etopiei's review

Go to review page

5.0

This was a fascinating look at the rise of behavioural economics. The stories are entertaining and well explained. Having previously read Thinking Fast and Slow and enjoying the psychological side of these ideas, it was particularly interesting to see the consequences of human behaviour on economics.