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opalkm's review
3.0
It's ok for fundamental fun read as I didn't expect much to begin with. I like about 2 chapters (toward the end) out of 14, where they're more technical-oriented. And I find the author's personal experience useful for real-world application in different scenarios. Software recommendations are somewhat useful.
However, the book itself needs update in a lot of places and reorganization. Some parts are redundant (the same information is being placed all over the place). I would recommend this to a person who's never been exposed to digital advertising/ marketing, and is able to get this book for cheap.
However, the book itself needs update in a lot of places and reorganization. Some parts are redundant (the same information is being placed all over the place). I would recommend this to a person who's never been exposed to digital advertising/ marketing, and is able to get this book for cheap.
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