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teelock's review
5.0
The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism, co-authored with James Maxmin, was the product of multi-disciplinary research integrating history, sociology, management and economics. It argued that the new structure of demand associated with the 'individuation of consumption' had produced widespread institutional failures in every domain, including a growing divide between the individuals and the commercial organizations upon which they depend.
Written before the introduction of the iPod or the widespread penetration of the Internet, Zuboff and Maxmin argued that wealth creation in an individualized society would require leveraging new digital capabilities to enable a 'distributed capitalism'.
This entails a shift away from a primary focus on economies of scale, asset intensification, concentration, central control, and anonymous transactions in 'organization-space' towards support-oriented relationships in 'individual-space' with products and services configured and distributed to meet individualized wants and needs.
Written before the introduction of the iPod or the widespread penetration of the Internet, Zuboff and Maxmin argued that wealth creation in an individualized society would require leveraging new digital capabilities to enable a 'distributed capitalism'.
This entails a shift away from a primary focus on economies of scale, asset intensification, concentration, central control, and anonymous transactions in 'organization-space' towards support-oriented relationships in 'individual-space' with products and services configured and distributed to meet individualized wants and needs.
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