Reviews

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries

diwash's review against another edition

informative fast-paced

2.5

muhammed2024's review against another edition

informative medium-paced

3.5

The book was awesome.

raejeanr's review against another edition

4.0

There were a lot of valuable lessons, but I kept getting distracted by the out of date examples.
I am more interested in the history of businesses themselves

karlcalagan's review

5.0

published in 1993 but i can see the principles holding up! introduced me to so many new concepts too--definitely a book i'd reread at some point.