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sinduja's review against another edition
4.0
This book is for someone who wants to know how to start a business from the grassroots levels and hasn’t gone to business schools. It is not to say someone with a business degree might not enjoy it. But then, it gives these short cut ways to get to business models or market competition which is much easier than the elaborate business models you learn at B school.
It is actually a very interesting book and keeps one hooked to it. However if you want to make the best use of the book put whatever the author advises to practice immediately - be it a brainstorm or finding your market sweet spot follow the rules and do it to get the best out of this book.
The one part I didn’t enjoy much was how much the author focused on educational services. It was as if he told the only way to do business is to do it in education as offer it as a service.
But overall it is an enjoyable book for anyone who wants to have a birds eye view of how to start a business.
It is actually a very interesting book and keeps one hooked to it. However if you want to make the best use of the book put whatever the author advises to practice immediately - be it a brainstorm or finding your market sweet spot follow the rules and do it to get the best out of this book.
The one part I didn’t enjoy much was how much the author focused on educational services. It was as if he told the only way to do business is to do it in education as offer it as a service.
But overall it is an enjoyable book for anyone who wants to have a birds eye view of how to start a business.