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478 pages • first pub 2010 (editions)
ISBN/UID: 9780367346393
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 10 October 2020
Description
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research fin...
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478 pages • first pub 2010 (editions)
ISBN/UID: 9780367346393
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 10 October 2020
Description
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research fin...