Corporate Image Management: A Marketing Discipline for the 21st Century by Steven Howard

Corporate Image Management: A Marketing Discipline for the 21st Century

Steven Howard

224 pages • missing pub info (editions)

nonfiction business economics informative slow-paced
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Corporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive ...

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