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224 pages • missing pub info (view editions)
ISBN/UID: 9780750645942
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 27 October 1999
Description
Corporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive ...
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224 pages • missing pub info (view editions)
ISBN/UID: 9780750645942
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 27 October 1999
Description
Corporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive ...