The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving by Jeff Brooks

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

Wiley Nonprofit Authority (Unnumbered)

Jeff Brooks

228 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Why commercial-style branding doesn't work for nonprofits--and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't wo...

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