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327 pages • missing pub info (view editions)
ISBN/UID: 9780333609767
Format: Paperback
Language: English
Publisher: MacMillan
Edition Pub Date: 25 October 2000
Description
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public r...
Community Reviews
Content Warnings
327 pages • missing pub info (view editions)
ISBN/UID: 9780333609767
Format: Paperback
Language: English
Publisher: MacMillan
Edition Pub Date: 25 October 2000
Description
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public r...
Community Reviews
Content Warnings