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656 pages • missing pub info (view editions)
ISBN/UID: 9789813229792
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Edition Pub Date: 30 May 2018
Description
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world da...
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656 pages • missing pub info (view editions)
ISBN/UID: 9789813229792
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Edition Pub Date: 30 May 2018
Description
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world da...
Community Reviews
Content Warnings