Frameworks for Market Strategy: European Edition by Noel Capon, Frank Go

Frameworks for Market Strategy: European Edition

Noel Capon, Frank Go

632 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the ...

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