Great Leads: The Six Easiest Ways To Start Any Sales Message by Michael Masterson, John Forde

Great Leads: The Six Easiest Ways To Start Any Sales Message

Michael Masterson, John Forde

211 pages first pub 2011 (editions) user-added

nonfiction business informative slow-paced
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Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead.Every marketer worth their name can tell you how important the headline is. But far too many of those same marketers ignore the critical import...

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