Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work by Michael Reid, David Minter

Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work

Michael Reid, David Minter

214 pages first pub 2006 (editions)

nonfiction informative medium-paced
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Description

Lightning in a Bottle' is a simple seven-step system for creating ideas that work, a system that improves new product success rates from standard one in ten, to one in two or better.

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