Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work by Sharon Werner, Marianne Klimchuk, Rob Wallace, Bronwen Edwards

Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

Sharon Werner, Marianne Klimchuk, Rob Wallace, Bronwen Edwards

272 pages first pub 2009 (editions)

nonfiction design informative medium-paced
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This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four we...

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