Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore

Citizen Coke: The Making of Coca-Cola Capitalism

Bartow J. Elmore

432 pages first pub 2014 (editions)

nonfiction business history informative slow-paced
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By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary wate...

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