Behavioral Economics: A History by Floris Heukelom
Behavioral Economics: A History

Floris Heukelom

Behavioral Economics: A History

Floris Heukelom

238 pages first pub 2014 (editions)

challenging informative reflective medium-paced
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"In economics, the market has been understood to steer behavior towards a competitive equilibrium in which all economic actors behave optimally, and in which welfare of society is maximized. Yet many economists have also seen shortcomings to this ...

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