On Purpose: Delivering a Branded Customer Experience People Love by Shaun Smith, Andy Milligan

On Purpose: Delivering a Branded Customer Experience People Love

Shaun Smith, Andy Milligan

288 pages first pub 2015 (editions)

nonfiction business informative medium-paced
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With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which ...

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