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426 pages • missing pub info (view editions)
ISBN/UID: 9781138789821
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 February 2015
Description
Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, e...
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426 pages • missing pub info (view editions)
ISBN/UID: 9781138789821
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 February 2015
Description
Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, e...