Communities Dominate Brands by Tomi T. Ahonen, Alan Moore

Communities Dominate Brands

Tomi T. Ahonen, Alan Moore

304 pages first pub 1930 (view editions)

business informative medium-paced
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Description

Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising. Th...

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