Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age by Martha Rogers, Don Peppers

Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age

Martha Rogers, Don Peppers

436 pages • first pub 1996 (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

Enterprise One-to-One shows you how to harness and benefit from the current revolution in information technology. Using the new tools of the database, interactivity and mass customisation technology you will learn how to:- improve customer retenti...

Read more

Community Reviews

Loading...

Content Warnings

Loading...