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388 pages • missing pub info (view editions)
ISBN/UID: 9780071589604
Format: Paperback
Language: English
Publisher: McGraw-Hill
Edition Pub Date: 20 February 2003
Description
For many businesspeople, the highly touted database marketing initiatives of the past decade have revitalized marketing programs and even entire firms. For others, however, they have brought little more than wrong turns and false hopes. Why were s...
Community Reviews
Content Warnings
388 pages • missing pub info (view editions)
ISBN/UID: 9780071589604
Format: Paperback
Language: English
Publisher: McGraw-Hill
Edition Pub Date: 20 February 2003
Description
For many businesspeople, the highly touted database marketing initiatives of the past decade have revitalized marketing programs and even entire firms. For others, however, they have brought little more than wrong turns and false hopes. Why were s...
Community Reviews
Content Warnings