One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt

One Click: Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt

224 pages first pub 2011 (editions)

nonfiction biography business technology informative fast-paced
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Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much o...

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