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224 pages • first pub 2011 (editions)
ISBN/UID: 9781591843757
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much o...
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224 pages • first pub 2011 (editions)
ISBN/UID: 9781591843757
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much o...