What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest by Denise Lee Yohn

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

Denise Lee Yohn

262 pages • first pub 2013 (editions)

nonfiction business informative medium-paced
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"What Great Brands Do" shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake--and have achieved higher-tha...

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