What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest by Denise Lee Yohn

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

Denise Lee Yohn

262 pages • first pub 2013 (view editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

"What Great Brands Do" shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake--and have achieved higher-tha...

Read more

Community Reviews

Loading...

Content Warnings

Loading...