The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F. Reichheld, Thomas A. Teal

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Frederick F. Reichheld, Thomas A. Teal

352 pages first pub 1996 (editions)

nonfiction business informative reflective medium-paced
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The business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bests...

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