Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform by Michael Loban

Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

Michael Loban

278 pages first pub 2020 (editions)

informative medium-paced
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Description

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campa...

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