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164 pages • missing pub info (editions)
ISBN/UID: 9783838364483
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 26 May 2010
Description
The Services Marketing literature focuses on the measurement of service quality and its impact and consequences on businesses. How service quality affects behavioural outcomes such as repeat purchases and loyalty continues to be debated. This stud...
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164 pages • missing pub info (editions)
ISBN/UID: 9783838364483
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 26 May 2010
Description
The Services Marketing literature focuses on the measurement of service quality and its impact and consequences on businesses. How service quality affects behavioural outcomes such as repeat purchases and loyalty continues to be debated. This stud...
Community Reviews
Content Warnings