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187 pages • missing pub info (editions)
ISBN/UID: 9783319207377
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 21 July 2015
Description
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need f...
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Content Warnings
187 pages • missing pub info (editions)
ISBN/UID: 9783319207377
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 21 July 2015
Description
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need f...
Community Reviews
Content Warnings