Whiff!: The Revolution of Scent Communication in the Information Age by Stephanie Gunning, C. Russell Brumfield

Whiff!: The Revolution of Scent Communication in the Information Age

Stephanie Gunning, C. Russell Brumfield

304 pages • first pub 2008 (editions)

informative medium-paced
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Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent researc...

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