Buyology: Truth and Lies about Why We Buy by Martin Lindstrom

Buyology: Truth and Lies about Why We Buy

Martin Lindstrom

254 pages first pub 2008 (editions)

nonfiction business psychology science informative reflective medium-paced
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NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyolo...

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