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254 pages • first pub 2008 (editions)
ISBN/UID: 9780385523899
Format: Paperback
Language: English
Publisher: Currency
Publication date: 02 February 2010
Description
NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyolo...
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254 pages • first pub 2008 (editions)
ISBN/UID: 9780385523899
Format: Paperback
Language: English
Publisher: Currency
Publication date: 02 February 2010
Description
NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyolo...