Reverse Innovation: Create Far From Home, Win Everywhere by Indra K. Nooyi, Vijay Govindarajan, Chris Trimble

Reverse Innovation: Create Far From Home, Win Everywhere

Indra K. Nooyi, Vijay Govindarajan, Chris Trimble

256 pages • first pub 2012 (editions)

nonfiction business informative slow-paced
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A New York Times, Wall Street Journal, USA Today, Amazon BestsellerReverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and hig...

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