Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Result by Fran Zablocki, Mallory Wood, Nicole O’Connell, Georgy Cohen, Erika Knudson, Andrew Careaga, Jennifer Connally, Joel Goodman, Kylie Stanley Larson, Susan Evans, Terry Flannery, Donna Talarico, Michael Stoner, Melissa Soberanes, Ellen Foley, Justin Ware, Rebecca Salerno, Dana Howard

Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Result
Fran Zablocki, Mallory Wood, Nicole O’Connell, Georgy Cohen, Erika Knudson, Andrew Careaga, Jennifer Connally, Joel Goodman, Kylie Stanley Larson, Susan Evans, Terry Flannery, Donna Talarico, Michael Stoner, Melissa Soberanes, Ellen Foley, Justin Ware, Rebecca Salerno, Dana Howard

242 pages • first pub 2013 (editions)

informative reflective medium-paced

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A Google search for "books about social media" yields around one trillion results. But Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results is unique. The 25 case studies in Social Works ...