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205 pages • missing pub info (view editions)
ISBN/UID: 9780470847107
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 20 December 2002
Description
Too often the "brand" is spoken of as an entity in its own right. It is treated as an object rather than as the brainchild of creative individuals. "The Brand Gym" is a simple, practical guide to brand management and how it can boost business perf...
Community Reviews
Content Warnings
205 pages • missing pub info (view editions)
ISBN/UID: 9780470847107
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 20 December 2002
Description
Too often the "brand" is spoken of as an entity in its own right. It is treated as an object rather than as the brainchild of creative individuals. "The Brand Gym" is a simple, practical guide to brand management and how it can boost business perf...
Community Reviews
Content Warnings