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134 pages • missing pub info (editions)
ISBN/UID: B07BRWXPSS
Format: Digital
Language: English
Publisher: Cannes Lions Publishing
Publication date: Not specified
Description
Debate in the advertising and marketing industries has raged for decades: does creativity make advertising more effective? Or is it just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have ...
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134 pages • missing pub info (editions)
ISBN/UID: B07BRWXPSS
Format: Digital
Language: English
Publisher: Cannes Lions Publishing
Publication date: Not specified
Description
Debate in the advertising and marketing industries has raged for decades: does creativity make advertising more effective? Or is it just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have ...