The Case for Creativity: The link between imaginative marketing & commercial success by James Hurman

The Case for Creativity: The link between imaginative marketing & commercial success

James Hurman

134 pages missing pub info (editions)

informative reflective medium-paced
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Debate in the advertising and marketing industries has raged for decades: does creativity make advertising more effective? Or is it just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have ...

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