Strategic Marketing Management: Planning, Implementation and Control by Colin Gilligan, Richard M. S. Wilson

Strategic Marketing Management: Planning, Implementation and Control

Colin Gilligan, Richard M. S. Wilson

867 pages missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing a...

Read more

Community Reviews

Loading...

Content Warnings

Loading...