The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy by Joel Beckerman, Tyler Gray

The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

Joel Beckerman, Tyler Gray

208 pages • first pub 2014 (editions)

nonfiction music psychology science informative medium-paced
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Description

A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade — or annoyFrom horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we f...

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