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Branding as Communication by Susan B. Barnes

Branding as Communication

Visual Communication

Susan B. Barnes

204 pages missing pub info (view editions)

nonfiction art business economics medium-paced
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Description

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a...

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