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ISBN/UID: 9780131359864
Format: Not specified
Language: English
Publisher: Prentice Hall
Publication date: 04 August 2008
Description
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing ret...
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missing page info • missing pub info (editions)
ISBN/UID: 9780131359864
Format: Not specified
Language: English
Publisher: Prentice Hall
Publication date: 04 August 2008
Description
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing ret...
Community Reviews
Content Warnings