Marketing with Web 2.0: Social Networking and Viral Marketing (First Edition) by David L. Anderson

Marketing with Web 2.0: Social Networking and Viral Marketing (First Edition)

David L. Anderson

272 pages missing pub info (editions)

nonfiction education
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"Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by appl...

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