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105 pages • first pub 1990 (view editions)
ISBN/UID: 9780895867650
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Discusses brand names, consumer research, new products, advertising, public relations, promotion, and direct, global, sports, and political marketing
Community Reviews
Content Warnings
105 pages • first pub 1990 (view editions)
ISBN/UID: 9780895867650
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Discusses brand names, consumer research, new products, advertising, public relations, promotion, and direct, global, sports, and political marketing
Community Reviews
Content Warnings