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427 pages • missing pub info (view editions)
ISBN/UID: 9780789022998
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 16 August 2005
Description
"A complete and well-organized textbook on advertising"--Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE mag...
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Content Warnings
427 pages • missing pub info (view editions)
ISBN/UID: 9780789022998
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 16 August 2005
Description
"A complete and well-organized textbook on advertising"--Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE mag...
Community Reviews
Content Warnings