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875 pages • missing pub info (view editions)
ISBN/UID: 9780078769047
Format: Hardcover
Language: English
Publisher: McGraw-Hill/Glencoe
Edition Pub Date: 01 January 2008
Description
The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating ma...
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875 pages • missing pub info (view editions)
ISBN/UID: 9780078769047
Format: Hardcover
Language: English
Publisher: McGraw-Hill/Glencoe
Edition Pub Date: 01 January 2008
Description
The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating ma...