Marketing Essentials by McGraw-Hill Education

Marketing Essentials

McGraw-Hill Education

875 pages missing pub info (view editions)

nonfiction business economics medium-paced
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The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating ma...

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