The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Andrew Essex

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Andrew Essex

220 pages • first pub 2017 (view editions)

nonfiction business history informative slow-paced
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A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $60...

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