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742 pages • missing pub info (editions)
ISBN/UID: 9781605667928
Format: Hardcover
Language: English
Publisher: Information Science Reference
Publication date: 31 July 2010
Description
The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism with...
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742 pages • missing pub info (editions)
ISBN/UID: 9781605667928
Format: Hardcover
Language: English
Publisher: Information Science Reference
Publication date: 31 July 2010
Description
The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism with...
Community Reviews
Content Warnings