The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Knowledge@Wharton Essentials) by Barbara E. Kahn, Knowledge@Wharton

The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Knowledge@Wharton Essentials)

Barbara E. Kahn, Knowledge@Wharton

52 pages • first pub 2015 (editions)

business informative slow-paced
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With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare?Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The sp...

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